Game Design
Connecting learning, brand, and play through interactive design.
This series of interactive experiments was initiated across two chapters of my work at Google Fiber — first within the Learning & Development team, and later as part of the Digital Design team. What began as a side exploration to make internal learning more engaging grew into a broader investigation of how motion, play, and narrative can shape user understanding and brand experience.
Role: Interactive Designer & Developer
Tools: Spline, Figma, Scratch
Teams: Sales EDU, Digital Design
Context & Challenge
At Google Fiber, training within the EDU team relied on slide decks and videos — effective but one-way. Given creative freedom, I used that time to prototype a game-based learning experience that made product knowledge hands-on and memorable. The project proved successful and was highly praised by leadership.
Later, as I joined the Digital team, the concept evolving into playful interactive moments across the website and app that turned learning into user delight and strengthened the brand’s personality.
The Experiences
Interactive experiences that blend learning, storytelling, and play. These explorations use game mechanics not only to educate, but to spark curiosity, delight, and a sense of connection across GFiber’s digital touchpoints.
Sales Adventure
A retro-style training game that turns Fiber’s product education into an interactive journey.
Players explore customer homes, answer quick quizzes, and learn through play instead of slides.
GFiber Delivery
A 3D experience built in Spline where players deliver “connection packages” across a Fiber neighborhood.
The project visualizes how Fiber brings speed and reliability to every home through playful motion.
Signal Path
An interactive narrative that explores connection as both technology and emotion. A glowing signal guides users through abstract environments, visualizing Fiber’s mission to connect people.
System Integration
Each experience was designed to fit within Fiber’s existing learning and digital ecosystem — not as standalone games, but as interactive touchpoints that extend the brand’s tone and usability into motion and play.
Easter Egg Moments
The concept explored ways to hide playful Easter eggs across moments of friction — from error states and outage pages to “coming soon” announcements and scrolling interactions. These small, unexpected encounters could transform frustration or waiting into curiosity and delight, turning everyday touchpoints into living signs of the brand’s personality and progress.
Character & Interaction Design
I focused on how character design and motion could express the brand’s personality through play. Each detail — from gesture and gaze to timing and physics — was prototyped using browser-based tools like Spline and an experimental MIT-built environment. This visual-first approach allowed me to explore interaction behavior intuitively, bridging design and development to create lively, human-like moments.
Reflection
These explorations reminded me that design isn’t only about visuals — it’s about creating understanding through experience. Through these projects, I learned how play, clarity, and curiosity can coexist in product design, shaping how people learn and connect.
